UMG Partners With Thai Music Company IAMRecords To Sign Girl Group Lyre


BANGKOK, Thailand (CelebrityAccess) – Universal Music Thailand has announced its partnership with Thai music company IAMRecords for the launch and global signing of Thai girl group Lyra.

At first, Lyra’s official lineup includes Pun, Jennis, Noey, Fond, Niky, all of whom were selected after a year-long screening process of applicants chosen from among 78 members of IAMRecords’ popular BNK48 girl group.

All of Lyra’s members also attended an intensive music camp from May to June this year where they worked with some of Thailand’s top producers, choreographers and stylists to perfect the band’s aesthetic.

“It has been a great trip to work with Universal Music Group (Thailand) on this joint venture. Both companies respect each other’s strengths and together we are stronger. I am also very proud to see our artists transformed into LYRA, the hard work they and our team have put in over the past year has paid off, ”said Nattapol Bawornwatana, COO, Independent Artist Management / IAM Records.

Thai artist management and label IAM is home to the Asian nation’s most popular female idol group, BNK48, which has a staggering 78 members. IAM’s official YouTube channel has racked up over 1.4 million subscribers and has over 1.2 billion video views since its launch in 2013.

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