Thailand focuses on quality exports
LOS ANGELES, August 24, 2021 / PRNewswire / – As demand from the United States increases, Thailand has focused on the quality, safety and reliability of its agricultural and food exports.
“Thai cuisine has become the food of the world.” said Thailand Minister of Commerce, Jurin Laksanawisit.
“Thailand popular exports such as Jasmine rice Hom MaliThe coconut and tamarind products are all grown to the highest production standards, “says Laksanawisit.” They are harvested with respect for the environment and with an emphasis on safe and ethical working , and we are seeing robust growth in premium Thai exports. “
PROMOTION IN THE UNITED STATES CARRIED OUT BY FOOD NETWORK STAR JET TILA
In the United States, Thai products were promoted in 2021 via “Thai Food at Home with Jet Tila,” a YouTube series and public relations campaign that attracted over 12 million viewers and 30 million impressions across multiple platforms.
The series was produced by Thai Trade Center Los Angeles, with the aim of Food web star Tila to teach Americans how to cook Thai food at home. Viewers are also encouraged to use Thai ingredients even when cooking other cuisine.
Guests on Tila’s show included:
Renowned Italian chef Laura Vitale joined with Jet to introduce Thai ingredients to her fans of Italian cuisine.
The Twilight Saga actress and sustainable lifestyle entrepreneur Nikki roseau has partnered with Jet to showcase Thai ingredients that can be used in herbal cooking.
Generation Z Leader Eitan Bernath of The Drew Barrymore Show joined to cook Thai dishes and create his own fusion “Thai Bruschetta”.
In addition to appearing with the three celebrities, Tila has also been on a press tour, appearing on national shows such as Hello America, GMA3 and The speech.
Thai Trade’s promotional work began in 2020, with a digital advertising campaign on YouTube and Google designed to drive sales of Thai ingredients. Interested viewers could click on Thai products available on Amazon.
“The COVID situation has created the need to try new marketing and we are delighted that delicious Thai food and ingredients are increasingly popular in the United States,” said Kwanapa Phivnil, director of Thai Trade Center Los Angeles. “Thai cuisine has become a health-conscious and tasteful option for American consumers across the country for their independent lives. Our thanks to the dedicated network of importers, distributors and retailers marketing the products.”
IN REGARDS TO THALAND INTERNATIONAL TRADE PROMOTION DEPARTMENT
Thailand The Department for the Promotion of International Trade (DITP) has been established. This is an agency under the Ministry of Commerce, Royal Thai Government, to help Thai manufacturers and exporters to enhance their competitiveness and realize their potential in the global market. DITP aims to provide fast, reliable and efficient services to meet the challenges and opportunities within the new global economy.
Thanks to the Thai Trade Center, DITP’s overseas offices are located in many countries around the world, including four in United States; Los Angeles, new York, Chicago and Miami. DITP works closely with international business communities, both in Thailand and abroad, to create good business relationship which would result in mutual benefit.
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SOURCE Thai Trade Center